MERCEDES-BENZ ITALY

    [ website . motion ]

    Pitch for new A-Class and GLK-Class. The main idea for A-Class launch event is to create "The Wall of A New Generation" with the "pulse" sended by users. Whereas the main idea for GLK-Class is to create a minisite where users could create their personal "Different Manifesto" based on memorable ad-film. Created for Proximity BBDO.